Groupon (a portmanteau derived from "group coupon") is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched on November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. As of October 2010[update], Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users.[ (from Wikipedia)
Driving down Yonge Street one morning, I see a long lineup at a Healthy Butcher store front and wondered what the commotion was all about. It turned out to be coupon day for Groupon so I decided to check out the website. Upon signing up by entering my e-mail address, I saw a couple of deals that caught my attention like a $45 Professional Photo Session valued at $179, saving you $134 or a 75% discount – with 1 day, 6:42 left, 294 people from Toronto have signed up for the deal.
“The company shuns being thought of as a marketer or, worse, an ad agency promoting cheap pizza or sushi for anyone who wants to hire it. The hope instead is that its users will eventually perceive it as an impartial guide to a city or a neighbourhood, somewhat in the manner of the local paper’s weekend section.”